How Replay Golf Unified Stock Across Shopify & eBay Using Zoho Creator
Client & the Challenge
Replay Golf is an online UK retailer specialising in second hand and refurbished golf clubs. They sell through Shopify, eBay, and their physical store in Surrey. Replay Golf initially enquired about Zoho Creator. As their business grew, they faced operational challenges:
- Product information was inconsistent across channels
- Risk of overselling when in-store sales weren’t reflected online quickly
- Staff spent too much time creating listings manually
Replay Golf needed a single, reliable source of truth for inventory and orders. Additionally, they required workflows for managing out-of-stock items and notifying in-store customers when quotes were ready. They approached Ascent due to our Zoho Premium Partner status, having already partnered with us on projects involving Zoho Creator and Zoho CRM.
Solution
We set up Shopify as the main system for products, stock, and orders, and built a Zoho Creator app to help staff manage listings and quotes efficiently.
Key Features included:
- Quote Builder: Staff could view previous sales of similar clubs, reference tables, and pricing guidelines to confidently calculate fair product purchase and re-sale prices.
- Structured Catalogue: All items were organised by type, brand, model, and key attributes. Staff no longer had to type free-text entries, as dropdowns ensured data was consistent.
- Listing Workflow: Mandatory fields were checked before publishing to Shopify or eBay, reducing errors and rework.
- Notifications: Simple SMS alerts via Twilio allowed staff to notify in-store customers when a quote was ready.
- Phased Rollout: We first stabilised stock and order data in Shopify, then trained staff on the new listing form, and finally added item-specific checks and logic.
The result was a single, reliable flow of product and stock information across all channels for Replay Golf, making listings faster and more accurate.
Results
Replay Golf now runs a consistent catalogue across Shopify, eBay and the store, with real-time stock updates and less manual work in Zoho Creator. Listings are prepared faster, attributes are consistent, and the overselling risk has been significantly reduced. Their team benefits from guided fields, visibility of past sales, and prompts when data is missing.
SMS notifications improve the in-store experience without adding extra desk time. Replay Golf now achieves over £600k in monthly sales, with approximately £250k profit before overheads. As further recognition, Managing Director Ben Ross was invited by Zoho to speak at Zoholics 2023 about using Zoho tools in the business.
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About the Author
Ineel Kler
Growth Marketing Executive