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Why Ascent Business?

Zoho and our Customers trust us to deliver the right solution at an affordable price. That is exactly what we do.

Ascent Business is the No. 1 Zoho Premium Solutions Partner in the UK

Who is Ascent Business?

Ascent Business is based near the NEC in Birmingham. We are a team of computer science graduates with years of industry experience, each internally taught how to use Zoho to a professional standard. We have extensive experience implementing systems for large user bases in Zoho CRM and Zoho Apps, specialising in growing businesses and doubling or tripling their size in just a few years.

A notable example is a customer who, after experiencing a loss in 2019, achieved a positive turnover in the tens of millions last year, despite challenges like the pandemic. This success story highlights how our partnership, combining their business skills with our efficient Zoho solutions, can drive significant growth. We have helped transform numerous small companies into sizable enterprises, expanding some businesses by 40-fold.

This is not just a one-off either – we have helped countless companies launch and scale rapidly by leveraging Zoho’s capabilities. Many of our clients have doubled, tripled, or even exponentially increased in size, and we can do the same for your business.

Our Zoho Experience

Ascent Business is the Number 1 Zoho Premium Solutions Partner in the UK. With over 100 years of industry experience, we can help you achieve the business outcomes you want by adopting Zoho products.

We have a team of experts in all aspects of Zoho from custom development, and sales team management to marketing systems implementation.  Contact us to find out how we can help you improve your business today. 

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Extensive Experience across the Zoho Suite

Extensive Experience across the entire Zoho suite of solutions

We are CRM subject matter experts and have experience with department specific tools and systems, including: Sales, Operations, Marketing Campaign Management, Financial Packages, Stock and Inventory Systems, plus much more.

We also have experience with other on premise and cloud based CRM systems including Salesforce, Microsoft Dynamics, Sugar CRM, Sage CRM etc. This allows us to successfully migrate users from other CRM systems to Zoho.

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Zoho CRM

Comprehensive platform for managing customer relationships and sales processes.
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Zoho Projects

Project management software for planning, tracking, and collaborating on projects.
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Zoho Analytics

Powerful analytics tool for creating insightful business reports and dashboards.
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Zoho SalesIQ

Live chat and website visitor tracking software to engage and support customers in real-time.

And many more… 

Meet the team

Our team come from a range of backgrounds and have experience with working with all sizes of businesses, from SMEs to FTSE corporations.

Ed Rochford

Edward Rochford

Managing Director

Ed is our Managing Director and Technical Lead, with extensive experience in CRMs since 1999 and system building since the 1980s. He has coded in over 40 programming languages and has had a career in the UK banking sector. Ed brings a wealth of experience and an unrivaled knack for understanding systems.

Stuart Summers

Sales Manager

Stuart Summers has been a professional salesperson for over 20 years, primarily based in the IT sector, where he has sold training, hardware, and software throughout his extensive career. We are very proud to have him as our sales manager. Stuart is one of the most professional salespeople you could ever meet.

Nina Laurenti

Project Manager

Nina Laurenti is a project manager with over 20 years of experience in quality control within the automotive industry. Nina has been with us for several years now, ensuring our projects stay on track, within budget, and on time. She also makes certain that all necessary resources are in place for our projects to succeed.

Tabish Alam

Senior Zoho Consultant

After earning his degree, Tabish has worked in various roles involving CRM and marketing now with over 15 years of experience. We are very fortunate to have him on our team, as he is an absolute expert in all things Zoho. There is no one in Europe with more experience in Zoho CRM than Tabish.

Indy Tak

Senior Zoho Consultant

Previously, Indy had a career in the UK banking sector and has over 10 years of experience working with CRM systems. His extensive experience spans Zoho finance, CRM, and custom app development. He brings his banking knowledge into the business world, using Zoho Finance apps to build powerful systems for customers.

Joel Lipman

Cloud Systems Consultant / Technical Team Leader

Joel Lipman is a computer scientist with 20 years of experience in the education sector. He is a coding level consultant joining us in 2018 with extensive experience in Zoho coding and has been an invaluable asset ever since. Few people have his depth of knowledge about coding at the API level in Zoho.

Richard Laurenti

CRM Consultant

Richard Laurenti has over 25 years of software development experience across various industries, including logistics, sales, and marketing systems. Nowadays, he specialises in developing complex systems for large businesses. If there is a complicated system, you will find Richard involved.

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Gerard Armstrong

CRM Consultant

Gerard is one of our most highly qualified CRM consultants, holding a master’s degree in computer science, which he achieved with first class honours.

Before joining us at Zoho, Gerard had a career in education. He is now an expert in CRM, marketing, and finance within the Zoho ecosystem.

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Sarah Fricker

CRM Consultant

Following a career in sales, Sarah pursued a computer science degree to formalise her knowledge. We are now proud to have her as one of our CRM consultants. Rapidly promoted through the ranks at Ascent Business, Sarah uses her sales and marketing background to leverage the power of Zoho and build powerful systems for her customers.