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Ascent – Premium CRM Consultancy in the Midlands
We design, implement and optimise CRM systems that accelerate revenue, eliminate operational waste, and give you full visibility across sales, marketing and customer success. Our consultants don’t just “set up” CRM – we value engineer systems that become the foundation of your commercial performance. We help you to unlock the full potential of your system through expert CRM consultancy, seamless implementations, and ongoing support through our virtual CRM Manager service.
Our mission is simple: remove the complexity from CRM, and deliver measurable, board‑level outcomes for your business. We help you strengthen customer relationships, maximise ROI, and drive sustainable, long-term growth by increasing customer LTV. Everything we do is focused on clear commercial impact, not just system improvements.
We’re building the UK’s leading CRM consultancy, with CRM consultants across London and the Midlands. Our goal is to become your most trusted CRM implementation partner, empowering your organisation with smarter, more intuitive systems and innovative CRM strategies that keep you ahead of the competition.
Our Values
Innovation
We embrace new technology only where it truly adds value, and are solution agnostic.
Customer Success
We measure our success by our customers’ long-term growth and satisfaction.
Partnership
We work side by side with our customers, treating their goals as if they were our own.
Integrity & Transparency
We provide expert advice and clear communication at every step.
Continuous Improvement
We challenge ourselves to learn, adapt, and deliver better solutions.
People-First
Behind every CRM strategy are real people – users, customers and teams. We never lose sight of the people behind the systems and data.
What We Do as a CRM Consultancy
As a specialist CRM consultancy, we help organisations design, implement and optimise CRM systems that support every stage of the customer lifecycle. Where most CRM setups fail due to poor scoping, weak processes or lack of user adoption, we fix the root cause and build systems that actually get used. Our consultants combine technical expertise with a deep understanding of sales, marketing and customer success operations to deliver CRM solutions that drive measurable business outcomes.
We support our clients with:
- CRM Strategy: Aligning your CRM with your commercial goals, processes and teams.
- CRM Implementation: Designing and implementing CRM systems that are scalable, user‑friendly and tailored to your business model.
- CRM Optimisation: Improving existing CRM setups to enhance adoption, automation and reporting.
- Ongoing CRM Support: Providing continuous improvements and support through our Virtual CRM Manager service.
How Our CRM Consultants Help You
Our CRM consultants design and implement end-to-end solutions which are tailored to your business model and growth objectives.
We specialise in delivering CRM implementations for our clients across the leading platforms of Zoho, HubSpot and Salesforce. We recommend the system that fits your business, not the one that pays the highest commission. In volatile times using your CRM isn’t optional – it’s mission-critical to staying competitive, scalable and profitable. Ascent is your trusted CRM consultancy partner in London and the Midlands, supporting you from strategy and implementation through to continuous optimisation and long-term success.
Digital Transformation with Smarter CRM Re-Implementation
When CRM projects fail, the software is rarely the problem – it’s the way it was originally implemented. This is often due to a lack of digital transformation strategy and a failure to fully understand the people, processes, and systems involved.
At Ascent, we specialise in rescuing underperforming CRM projects. We don’t patch up problems – we rebuild your CRM the right way, ensuring adoption, automation and reporting work exactly as they should. Through smarter re-implementation, we create CRM systems that empower your teams, enhance user adoption, and deliver measurable results. It’s never too late to rescue your project – but the longer you wait, the more revenue you leave on the table.
CRM Consultancy FAQs
Q. What does a CRM consultancy do?
A. A CRM consultancy helps businesses design, implement and optimise CRM systems so they support sales, marketing and customer service teams. Consultants ensure that the CRM aligns with your processes, data, people and long‑term growth goals.
Q. Why hire a CRM consultant?
A. A consultant brings expertise, objectivity and technical knowledge to help you avoid costly mistakes, improve user adoption, streamline processes and maximise ROI from your current investment. The biggest cost in CRM isn’t hiring a consultant – it’s the price of getting it wrong.
Q. Which CRM platforms do you support?
A. We specialise in Zoho, HubSpot and Salesforce – delivering strategy, implementation, optimisation and ongoing support across all three platforms.
Q. Can you fix a failed CRM implementation?
A. Yes, we fix failed implementations. Many CRM issues stem from poor initial setup. We re‑implement and optimise systems to improve adoption, reporting, automation and overall performance.
Ready to rescue your CRM before it holds your business back?
Let’s project rescue your CRM, and turn it into a system your teams actually trust and use.
Book a discovery call with one of our consultants, or enquire at info@ascentbusiness.co.uk