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Ascent – The CRM Consultancy
We help businesses unlock the full potential of their CRM solutions through expert consultancy, seamless implementations, and ongoing optimisation through our virtual CRM Manager service.
Our mission is to simplify complexity and deliver measurable business outcomes. This allows our clients to strengthen customer relationships, maximise ROI through marketing and sales initiatives, and drive long-term growth by increasing customer LTV.
Our vision is to be the UK’s largest CRM consultancy; we aim to be our customers’ preferred CRM partner that enables organisations to develop stronger, smarter, and user-focused solutions through innovative CRM strategies and technology.
Our Values
Innovation
We embrace new technology only where it truly adds value, and are solution agnostic.
Customer Success
We measure our success by our customers’ long-term growth and satisfaction.
Partnership
We work side by side with our customers, treating their goals as if they were our own.
Integrity & Transparency
We provide expert advice and clear communication at every step.
Continuous Improvement
We challenge ourselves to learn, adapt, and deliver better solutions.
People-First
Behind every CRM strategy are real people – users, customers and teams. We never lose sight of the people behind the systems and data.
Our Products
Our CRM consultants design and implement end-to-end solutions which are tailored to your business model and growth objectives.
We specialise in delivering CRM implementations for our clients across the leading platforms of Zoho, HubSpot and Salesforce. In volatile times using your CRM isn’t optional – it’s mission-critical. Ascent is your trusted CRM consultancy partner, supporting you from strategy and implementation through to continuous optimisation and long-term success.
Digital Transformation with Smarter CRM Re-Implementation
When CRM implementations go wrong, the software is rarely the problem – it’s the way it was originally implemented. This is often due to a lack of digital transformation strategy and a failure to fully understand the people, processes, and systems involved.
Understanding the people means addressing cultural challenges and identifying internal barriers to change. The transition process is equally important – old, inefficient processes must be streamlined before being transferred into a new CRM platform. Often, existing systems are also disjointed, making integration with a new CRM complex.
At Ascent, we help you recover underperforming CRM projects by re-implementing technology to align with your strategic business goals. Through smarter re-implementation, we create CRM systems that empower your teams, enhance user adoption, and deliver measurable results. It’s never too late to rescue your project with CRM re-implementation.
Ready to Build a Smarter CRM Strategy?
Let’s explore how we can unlock the full value of your CRM system.
Book an introduction call with one of our consultants, or enquire at info@ascentbusiness.co.uk