Salesforce Data 360

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Salesforce Data 360

Transform fragmented data across your business into one comprehensive platform.

Salesforce Data 360 brings all your business data together into one complete, actionable view – without needing to move it. It helps you unify first‑party and third‑party data, improve data quality, activate insights across your CRM, and build workflows that drive better business decisions.

What Salesforce Data 360 Helps You Achieve

  • Unify customer data across every system into one standardised profile
  • Improve data quality with cleansing, enrichment and transformation tools
  • Activate insights across Sales, Service and Marketing Clouds
  • Build dynamic audience segments for precise targeting
  • Automate workflows based on real‑time data changes
  • Calculate customer lifetime value, engagement scores and predictive insights
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How Our Salesforce Consultants Help You

At Ascent, we design Salesforce Data 360 solutions around your commercial goals – not generic templates.

We help you:

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Implement and customise Data 360.

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Set up automations triggered by data changes and insights.

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Integrate Data 360 with your third‑party systems and data sources.

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Build dashboards for customer LTV, engagement and predictive analytics.

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Train your team to use Data 360 effectively.

Advanced Capabilities Inside Salesforce Data 360

  • Data Quality Tools: Cleanse, enrich and transform your data for analytics and activation.
  • Automation Triggers: Build workflows based on data updates, calculated insights or streaming events.
  • Unified Data Model: Bring first‑party and third‑party data into one standardised view.
  • Segmentation Engine: Create dynamic audience segments for precise targeting across channels.
  • Dashboards & Reporting: Calculate customer LTV, engagement scores and predictive AI insights.
  • Zero‑Copy Architecture: Make your data ready for action without moving or duplicating it.
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Client Success Stories

Use Cases for Salesforce Data 360

  • Customer 360 Profiles: Create unified customer profiles that combine CRM, marketing, service and commerce data.
  • Predictive Targeting: Use AI‑powered insights to build segments that improve campaign performance.
  • Personalisation at Scale: Deliver personalised experiences across email, SMS, WhatsApp and paid channels.
  • Operational Analytics: Track customer lifetime value, engagement scores and behavioural trends.
  • Data‑Driven Automation: Trigger workflows based on data changes, streaming events or calculated insights.

How Salesforce Data 360 Improves Your Processes

  • Unified Data Visibility: Give teams access to complete customer profiles across every system.
  • Consistent Data Standards: Standardise data formats, fields and quality across your organisation.
  • Faster Decision‑Making: Use real‑time insights to guide marketing, sales and service actions.
  • Better Collaboration Across Teams: Share unified customer data across departments for aligned strategy.
  • Improved Personalisation: Activate insights across your CRM to deliver more relevant experiences.
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