About Us
Who We Are
Ascent is a CRM consultancy, specialising in delivering end-to-end CRM solutions that strengthen how your organisation operates. Our team of expert CRM consultants combine strategic insight with technical expertise to build CRM systems that drive ROI for your business. We work with the platforms Zoho, HubSpot and Salesforce, to stay ahead of evolving technologies and to deliver scalable CRM implementations for our customers.
Are you looking for a CRM expert?
If so, you’re in the right place with Ascent. Having delivered over 600 successful implementations since 2008, we are the leading Zoho Premium Partner in the UK. Our team consists of senior CRM consultants, developers, project managers and implementers, and we all understand how to navigate difficult CRM projects which need redesign. We don’t design the CRM around the software – we shape it around your unique business objectives.
Why are you looking for a CRM expert?
Many businesses approach us because their CRM isn’t working as it should. Maybe the CRM implementation has failed, the system no longer fits how your teams work, or you need expert guidance to get more value from your existing CRM. Whatever the reason, you’re here because your CRM isn’t supporting the business the way you expected. You need a CRM partner who can diagnose what’s gone wrong, redesign the system properly and get it performing at the level your business requires. If that’s your current situation, you’re in the right place.
Have you outgrown your current CRM system?
Most CRM projects fail because the systems, processes and data no longer reflect how your business works. When CRM platforms aren’t designed around your operating model, you lose visibility, waste time on manual work and miss revenue opportunities from high-value customers. The real commercial risk is the cost your business absorbs every day those gaps remain unfixed.
What We Offer
We support businesses at every stage of their CRM journey – from first‑time implementations to complex redesigns.
What is your current CRM project?
Every business comes to us with a different CRM challenge. Some are implementing a new platform. Others need to redesign what they already have. Many come to us when a CRM project has stalled, gone off‑track or needs senior intervention.
You might be:
- Implementing a new CRM
- Redesigning an existing setup
- Migrating from a legacy platform
- Recovering a failed implementation
- Scaling your CRM to support growth
Wherever you are, we start by understanding your target operating model, commercial goals and what’s blocking progress. If you’re unsure which category you fall into, that’s normal – we’ll help you define the project clearly before any work begins.
Is your project urgent?
Urgency becomes clear when CRM issues start affecting performance, with symptoms like slow processes, unreliable reporting, manual work or gaps that impact customers and revenue. When those problems start costing your business time or money, the project becomes urgent.
If your CRM is blocking deals, slowing teams down or creating inefficiencies, it needs immediate attention. As expert CRM consultants, we’re used to stepping into high‑pressure environments and restoring control quickly. If your CRM is affecting performance, we can help you get it back on track.
What We Do
Strategy & Business Alignment
We ensure the CRM aligns with your business objectives – not just technology deployment.
Data & Insights
We transform your customer data into actionable intelligence.
Process Optimisation
We develop efficient and scalable processes for customers.
Adoption, Training & Change Management
We ensure users embrace the CRM to sustain long-term success.
Technology Enablement
We configure and deploy the CRM platform to meet your strategic and process needs.
Continuous improvement
We take on feedback to continuously optimise your CRM programmes and strategies to maximise return on investment.
Let’s redesign your CRM to accelerate revenue and enhance efficiency
If you’re ready to build a CRM that actually supports your business, speak to our consultants today.
Book a discovery call with our CRM consultants, or reach out at info@ascentbusiness.co.uk