About Us
Who We Are
Ascent is a CRM consultancy, specialising in delivering end-to-end customer relationship management solutions that drive business transformation. Our team of expert CRM consultants bring strategic insight and technical expertise to help organisations build CRM systems that drive measurable growth.
We collaborate with our clients to define their CRM strategy, statement of requirements, system design, implementation, and training, all aligned with project goals.
We are a team of expert CRM consultants in London and the Midlands, who manage transformation for our clients in a rapidly evolving digital landscape.
We work with industry-leading platforms, including Salesforce, Zoho, and HubSpot, combining strategic insight with technical expertise. Collaborating with our tier 1 solution partners keeps us at the forefront of emerging trends and evolving CRM technologies, including the growing focus on AI-assisted CRM. We specialise in reviewing, optimising and implementing CRM systems, having successfully deployed Zoho CRM for our clients based in London and the Midlands.
As a CRM consultancy, we manage change to help businesses smoothly transition from legacy technology to more effective methods of achieving customer success. This philosophy ensures we stay relevant and provide the best advice to our customers, always guided by our core values.
What We Offer
Industry Experts
A team of CRM consultants with deep understanding of specific industries and solid knowledge of best practices.
Analytical Skills
The ability to help the customer assess valuable data and Management Information.
Technical Proficiency
CRM consultants proficient in the latest CRM technologies and trends.
Communication and Training
Strong interpersonal skills combined with product and process expertise.
What We Do
Strategy & Business Alignment
We ensure the CRM aligns with your business objectives – not just technology deployment.
Data & Insights
We transform your customer data into actionable intelligence.
Process Optimisation
We develop efficient and scalable processes for customers.
Adoption, Training & Change Management
We ensure users embrace the CRM to sustain long-term success.
Technology Enablement
We configure and deploy the CRM platform to meet your strategic and process needs.
Continuous improvement
We take on feedback to continuously optimise your CRM programmes and strategies to maximise return on investment.

Let’s Talk About Your CRM
Whether you’re exploring CRM for the first time or looking to get the most out of your current system, we’d love to help you.
Book an introduction call with one of our CRM consultants, or reach out at info@ascentbusiness.co.uk
