Salesforce Marketing Cloud

Launch smarter campaigns and personalise content at every customer touchpoint with an AI-driven platform.

Salesforce Marketing Cloud helps you deliver personalised content across email, SMS, WhatsApp and paid channels from one central system. It connects your data, aligns your teams and gives you the tools to run high‑performing campaigns with confidence.

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What Salesforce Marketing Cloud Helps You Achieve

Personalise content across every stage of the customer lifecycle
Automate campaigns across email, SMS, WhatsApp and paid ads
Build journeys that react to customer behaviour in real time
Improve segmentation and audience targeting
Track campaign performance and ROI in one place
Align marketing and sales activity for better follow‑ups

How Our Salesforce Consultants Help You

At Ascent, we design Salesforce Marketing Cloud solutions around your commercial goals – not generic templates.

We help you:

Implement and customise Salesforce Marketing Cloud.

Build automated journeys and workflows.

Improve segmentation and audience targeting.

Integrate Marketing Cloud with your CRM and data sources.

Create dashboards and analytics for clear ROI.

Train your team to run campaigns efficiently.

Advanced Capabilities Inside Marketing Cloud

Journey Builder: Create automated, behaviour‑driven journeys that adapt to customer actions.
Audience Builder: Segment audiences using real‑time data, behavioural signals and predictive scoring.
Email Studio: Design and deliver personalised email campaigns at scale.
Mobile Studio: Engage customers through SMS, WhatsApp and push notifications.
Advertising Studio: Run targeted paid campaigns using CRM data to improve relevance and conversion.
Agentforce AI: Use AI to optimise send times, generate content suggestions and improve campaign performance.

Why Choose Salesforce Marketing Cloud?

All-in-One Marketing Platform

Manage all your campaigns, messaging and marketing assets in one place.

Cross-Channel Engagement

Reach customers across email, SMS, WhatsApp and paid ads.

Marketing Automation

Automate manual email work with Agentforce AI, and deliver personalised content.

Analytics & Insights

Track performance, attribution and ROI from one central dashboard.

Personalisation at Scale

Deliver relevant content across every customer touchpoint.

B2B Marketing

Connect marketing and sales activity around every account.

Client Success Stories

“The team at Ascent helped us to effectively configure and launch Zoho CRM to our 170 users globally. We really appreciate all the support, will continue using them and would not hesitate to recommend Ascent Business to other businesses.”

Ady Coombes

Global Account Director, Grass Roots

“Ascent business took away all the pain of specifying and building a database and now we have a product that works the way we want it to work, and taught us how to maintain it in the process. We could not have achieved this without the experience and knowledge of the Ascent team.”

Lucy Jeffery

Marketing Manager, AET

“Ascent Business played a fabulous role in helping us set up and progress with Zoho CRM. We plan to purchase another service pack and continue to work together to maximise the results that Zoho can provide. I would recommend Ascent Business to everyone.”

Paul Cochrane

Director - VTEC Solutions Ltd

“It is early days but the adoption of Zoho with the support of Ascent could potentially transform our business process and ultimately help us win more sales.”

Lucy Jeffery

Marketing Manager - AET

“We used Ascent to help us make the leap to Zoho CRM from our old provider and we found them to be extremely helpful and knowledgeable, not just actioning our requests but offering better ways of doing it.”

Elliott Herrod-Taylor

CEO & Founder - The Bunch Ltd

“I commissioned Ascent to implement an integrated Zoho CRM solution for my rather complex training organisation. They were patient in listening to my demanding and lengthy requirements. My new customised CRM from Ascent gave me the confidence to understand, cleanse and use my data effectively and manage my Business more efficiently.”

Becki Coombe

Managing Director - The Learn2Group

“Insequa have worked with Ascent for a number of years. The team are highly reactive to our needs and our dedicated Technical Manager has been very helpful in building bespoke elements inside Zoho that allow us to communicate seamlessly with other software programs.”

Peter Hamilton

Director - Insequa Ltd

Use Cases for Salesforce Marketing Cloud

Lifecycle Marketing: Deliver personalised onboarding, nurture sequences and retention campaigns that adapt to customer behaviour.
Cross‑Channel Campaigns: Coordinate messaging across email, SMS, WhatsApp, push notifications and paid ads from one unified platform.
Lead Nurturing: Guide prospects through structured journeys that increase engagement and accelerate conversion.
Event & Webinar Promotion: Automate reminders, follow‑ups and post‑event engagement to maximise attendance and pipeline impact.
E‑commerce Journeys: Run abandoned cart flows, product recommendations and personalised offers to increase repeat purchases.

How Salesforce Marketing Cloud Improves Your Processes

Centralised Campaign Management: Manage all your campaigns, assets and audiences from one place - reducing operational complexity.
Consistent Customer Experiences: Ensure every touchpoint is aligned, personalised and delivered at the right moment.
Faster Campaign Deployment: Use automation and reusable templates to launch campaigns quickly without manual repetition.
Better Collaboration Across Teams: Give marketing, sales and service shared visibility of customer journeys and engagement.
Clearer ROI Measurement: Track attribution, engagement and spend in one dashboard.

Get Started with
Salesforce Marketing Cloud

Transform your marketing with a centralised, AI‑powered platform - book a free call with Ascent’s experts.