CRM with Email Marketing: Why CRM Is Far More Than Sending Bulk Emails
Many businesses in 2026 still treat email marketing as a standalone activity – a tool for sending newsletters, campaigns or mass outreach. However, when email sits...
Ascent Awarded Zoho Premium Partner Status at Zoho Inspire Europe 2026
Nina, Operations Manager at Ascent with Sachin, UK Managing Director & Sebastian, Head of Channel Management of Zoho Ascent has officially been recognised as a Zoho...
CRM for Recruitment Agencies: Fix the Operational Gaps That Slow Down Placements
Recruitment agencies look fast‑paced from the outside, with candidates, clients, interviews, placements. But behind the scenes, they’re some of the most operationally demanding service businesses in...
CRM for Marketing Agencies: Bring Structure & Commercial Control to Creative Operations
Marketing agencies look creative from the outside – campaigns, ideas, content, performance. But behind the scenes, digital marketing agencies are some of the most operationally stretched...
HubSpot vs Salesforce: The Ultimate Guide
Choosing between HubSpot and Salesforce isn’t about comparing feature checklists. Both are market‑leading platforms. Both can run sales, automate workflows and centralise customer data. The real...
CRM for Transportation: How To Reduce Empty Journeys and Protect Your Margins
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & Tabish Alam, Senior CRM Consultant at Ascent Transportation is an industry with tight margins. Fuel volatility, rising...
CRM for Real Estate: Manage Listings, Contracts & Referral Revenue in One Place
Ineel, Marketing Executive interviews Tabish Alam, CRM Expert & Edward Rochford, CEO at Ascent Real estate has always been a relationship business, but the commercial model...
CRM for Industrial Science: Manage Calibration and R&D Tracking with Precision
Ineel, Marketing Executive interviews Tabish Alam, CRM Expert & Edward Rochford, CEO at Ascent Industrial science environments run on precision. Whether you’re calibrating instruments, servicing equipment,...
CRM for Life Sciences: Streamline Research, Testing and Pharmaceutical Operations
Ineel, Marketing Executive interviews Tabish Alam, Senior CRM Consultant The life sciences sector is built on precision, compliance and commercial discipline. Whether you operate in research‑based...
CRM for Construction: Acquire New Projects, Win More Tenders & Run Better Contracts
Ineel, Marketing Executive interviews Tabish Alam, CRM Expert & Edward Rochford, CEO at Ascent The construction sector is driven by opportunity, relationships and delivery. New work...
CRM for Chemicals: The Ultimate Guide to Supply Chain, Forecasting & Compliance
Ineel, Marketing Executive interviews Edward Rochford, CEO & Tabish Alam, CRM Expert at Ascent The chemicals sector runs on precision. Demand will always fluctuate, shelf life...
CRM for Aerospace: The Complete Guide to Contracts, Governance & Precision Engineering
Ineel, Marketing Executive interviews Tabish Alam, CRM Expert & Edward Rochford, CEO at Ascent The aerospace sector is not a typical commercial environment. It operates in...