The CRM Consultancy for B2B Businesses
Ineel, Marketing Executive interviews Edward Rochford, CEO at Ascent Insurance agencies don’t lose revenue because the market is slow – they lose it because enquiries get...
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & CEO at Ascent Retail has shifted. Small shops, cafés, bars and restaurants now operate in an environment...
Ineel, Marketing Executive interviews Edward Rochford, CEO at Ascent Commercial banking has become significantly more complex. Business customers expect fast onboarding, regulators expect airtight compliance, and...
Ineel, Marketing Executive interviews Edward Rochford, CEO at Ascent Retail banking has changed. Customers now expect smooth digital experiences, regulators expect full compliance, and banks expect...
Ineel, Marketing Executive interviews Edward Rochford, CEO at Ascent AI‑driven CRM automation is now transforming one of the most repetitive and time‑consuming tasks for accountancy firms:...
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & CEO at Ascent AI sales automation is now removing the slowest part of the sales cycle: writing...
AI workflows in CRM represent the next evolution in revenue operations. Traditional workflows rely on rigid rules, manual updates and human workload. In 2026, CRM workflows...
AI‑driven CRM segmentation is now at the core of high‑conversion lifecycle messaging. Static lists, manual tagging and broad audience filters simply can’t keep up with modern...
Organic search still drives the majority of inbound demand for B2B firms – yet many teams fail to convert that demand into revenue. SEO generates traffic...
Many businesses in 2026 still treat email marketing as a standalone activity – a tool for sending newsletters, campaigns or mass outreach. However, when email sits...
