Zoho Optimisation: The Ultimate Guide For 2026
Ineel, Marketing Executive interviews Andrew Krauze, Chief Revenue Officer at Ascent Most Zoho systems don’t fail because Zoho is weak – they fail because the implementation...
CRM for Retail: Connect Your Till, Stock & VAT Into One Automated System
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & CEO at Ascent Retail has shifted. Small shops, cafés, bars and restaurants now operate in an environment...
CRM for Commercial Banking: Automate KYB, Compliance & Business Onboarding
Ineel, Marketing Executive interviews Edward Rochford, CEO at Ascent Commercial banking has become significantly more complex. Business customers expect fast onboarding, regulators expect airtight compliance, and...
CRM for Retail Banking: Automate Compliance, Sales Bonuses & KYC at Scale
Ineel, Marketing Executive interviews Edward Rochford, CEO at Ascent Retail banking has changed. Customers now expect smooth digital experiences, regulators expect full compliance, and banks expect...
CRM for Accountants: Automate Monthly Billing & Save Thousands
Ineel, Marketing Executive interviews Edward Rochford, CEO at Ascent AI‑driven CRM automation is now transforming one of the most repetitive and time‑consuming tasks for accountancy firms:...
CRM for Recruitment Agencies: Fix the Operational Gaps That Slow Down Placements
Recruitment agencies look fast‑paced from the outside, with candidates, clients, interviews, placements. But behind the scenes, they’re some of the most operationally demanding service businesses in...
CRM for Marketing Agencies: Bring Structure & Commercial Control to Creative Operations
Marketing agencies look creative from the outside – campaigns, ideas, content, performance. But behind the scenes, digital marketing agencies are some of the most operationally stretched...
CRM for Transportation: How To Reduce Empty Journeys and Protect Your Margins
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & Tabish Alam, Senior CRM Consultant at Ascent Transportation is an industry with tight margins. Fuel volatility, rising...
CRM for Real Estate: Manage Listings, Contracts & Referral Revenue in One Place
Ineel, Marketing Executive interviews Tabish Alam, CRM Expert & Edward Rochford, CEO at Ascent Real estate has always been a relationship business, but the commercial model...
CRM for Industrial Science: Manage Calibration and R&D Tracking with Precision
Ineel, Marketing Executive interviews Tabish Alam, CRM Expert & Edward Rochford, CEO at Ascent Industrial science environments run on precision. Whether you’re calibrating instruments, servicing equipment,...
CRM for Life Sciences: Streamline Research, Testing and Pharmaceutical Operations
Ineel, Marketing Executive interviews Tabish Alam, Senior CRM Consultant The life sciences sector is built on precision, compliance and commercial discipline. Whether you operate in research‑based...