CRM with Email Marketing: Why CRM Is Far More Than Sending Bulk Emails
Many businesses in 2026 still treat email marketing as a standalone activity – a tool for sending newsletters, campaigns or mass outreach. However, when email sits...
Agentic AI in CRM: The Ultimate Guide
In 2026, one of the fastest moving trends in IT Consultancy is Agentic AI. Traditionally, IT Service management revolved around tickets. Every technical issue is logged...
CRM for Training Providers: Manage Courses, Capacity & Certifications the Right Way
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & CEO at Ascent Training delivery looks straightforward from the outside. You publish a course, take bookings from...
CRM for Telecommunications: How to Track Calls, Usage and Billing Properly
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & CEO at Ascent Telecommunications billing is one of the most complex operational challenges any business can face....
CRM for Utilities: How to Track Meters, Usage and Billing Properly
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & CEO at Ascent Utility providers deal with a level of operational complexity most B2B businesses never see....
CRM for Service and Maintenance Contracts: Stay in Control of Obligations
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & CEO at Ascent Service and maintenance contracts are one of the most important parts of any commercial...
CRM for Customer Support: How to Bring Order to Ticketing
Ineel, Marketing Executive interviews Edward Rochford, CRM Expert & CEO at Ascent Customer support doesn’t fall apart because teams are slow – it breaks because the...
